Starting on a Shoestring

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Автор:Arnold S. Goldstein
Издателство:John Wiley & Sons. Inc.;
Страници:306
Корици:меки
Година:1991
Броя:1
ISBN:9780471134152 Тегло (гр.): 440 Формат: 165 / 235 Състояние: Мн. добро
Starting on a Shoestring / Arnold S. Goldstein

Small Business/Business
Starting on a Shoestring
THIRD EDITION
Building a Business Without a Bankroll
This bestselling guide has shown thousands how to start a business with little or no moneu down

If you’ve dreamed of starting your own business, but felt discouraged by a lack of start-up money, Starting on a Shoestring is exactly the book you need. Now in a new edition that reflects the business climate of the ’90s, this authoritative, straight-talking book gives you the real-world business advice you need to start, grow, and survive. It takes you step by step through the entire process, asking you questions, helping you plan, and giving you valuable guidance at a fraction of what consultants would charge. In this edition, you’ll find new chapters on how to deal with the Small Business Administration and venture capital firms.

You’ll also learn:
■ How to test your business idea to see if it’s right for you
■ How to find the best sources for raising capital and how to approach them
■ How to avoid the common traps and misconceptions of starting up—six common myths
■ What you need to know before taking on a partner
■ How to get set up: where to find bargains on equipment, the advantages of leasing, dealing with suppliers, the value of consignments, and more
■ How to advertise and market on a shoestring: free media publicity, generating word-of-mouth, creating a prestige image inexpensively
■ Much, much more

Starting on a Shoestring gives you a wealth of vital information you’ll find in no other book—it’s your first smart move toward success in your own business.

ARNOLD S. GOLDSTEIN, PhD, is an attorney and a former senior partner of the Boston law firm of Goldstein, Chyten and Myers. He is the author of more than twenty books, including The Complete Book of Business Forms.
Cover Design: Barry Liftman Cover Illustration: Hal Just
John Wiley & Sons, Inc.

Professional, Reference and Trade Group
New York • Chichester • Brisbane • Toronto • Singapore
ISBN 0-471-13415-5 5 1695
9 780471 134152

Забележка: Здраво книжно тяло, без забележки в текста.

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