What They Don't Teach You At Harvard Business School

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Автор:Mark H. McCormack
Издателство:Prifile Books Ltd.
Страници:238
Корици:Меки
Година:2014
Броя:1
ISBN:97811781253397 Тегло (гр.): Формат: 130 / 200 Състояние: Мн. добро
What They Don't Teach You At Harvard Business School. MARK H. McCORMACK

Contents

Foreword vii
Preface What They Can’t Teach You At Harvard Business School ix

PART ONE: PEOPLE
1 Reading People 3
2 Creating Impressions 23
3 Taking the Edge 47
4 Getting Ahead 57

PART TWO: SALES AND NEGOTIATION
5 The Problem of Selling 81
6 Timing 86
7 Silence 99
8 Marketability 104
9 Stratagems 119
10 Negotiating 131

PART THREE: RUNNING A BUSINESS
11 Building a Business 149
12 Staying in Business 162
13 Getting Things Done 195
14 For Entrepreneurs Only 225
Epilogue 237 Acknowledgements 240


Design & Illustration: Micheline Mannion
‘The best lesson anyone can learn from business school is an awareness of what it can’t teach you - all the ins and outs of everyday business life.
Mark McCormack’s famous international bestseller fills the gap between a business school education and the knowledge that comes from the day-today experience of running a successful business and managing people.

Written in a refreshingly straightforward and engaging style, McCormack shares the practical business skills, techniques and wisdom gleaned from years of experience as a top international businessman.

Its message - a timeless blend of common sense, people sense and street smarts - is guaranteed to make anyone’s professional life more successful.
Business £9.99
ISBN 978-1781253397
9781781253397
MARK H. McCORMACK was known as ‘the most powerful man in sport’ after founding IMG (International Management Group), the world’s first sports management company, representing golfers such as Arnold Palmer, Jack Nicklaus and Gary Player.Today, IMG is a global leader in sports, fashion and media, operating in more than thirty countries around the world.

This edition published in 2014 by PROFILE BOOKS LTD 3 Holford Yard Bevin Way London wcix 9HD www.profilebooks.com

First published in Great Britain in 1984 by Collins
Copyright © Bookviews Inc. 1984
9 10 8
Printed and bound in Great Britain by CPI Group (UK) Ltd, Croydon, cro 4YY
The moral right of the author has been asserted.

All rights reserved. Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored or introduced into a retrieval system, or transmitted, in any form or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of both the copyright owner and the publisher of this book.

A CIP catalogue record for this book is available from the British Library.

ISBN: 978 1 78125 339 7
©

Mixed Sources
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1996 Forest Stewardship Council



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