Social Psychology: Understanding Human Interaction

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Автор:Robert A. Baron, Donn Byrne
Издателство:Allyn and Baacon
ISBN:9780205127856 Тегло (гр.): 1261 Формат: 200 / 265 Състояние: Мн. Добро
Social Psychology. Understanding Human Interaction. Robert A. Baron, Donn Byrne 


Twenty Years of Hard Listening— Thoughts on Becoming a “Classic”
The world was a very different place when, in 1971, we began work on the first edition of Social Psychology: Understanding Human Interaction. Consider: gasoline was selling for under forty cents a gallon, Richard Nixon was in the White House, the conflict in Vietnam raged; and no one had yet heard of Watergate, space shuttles, the greenhouse effect, Mikhail Gorbachev, or AIDS. In many ways it seems like another age; and social psychology, too, was very different from what it is today. The “cognitive revolution,” which has altered our field in crucial ways, was just then stirring. And many lines of research described in this new edition were as yet unknown—or were mere intellectual glimmers in the minds of their future creators.

Despite all this change, our book has kept расе and remained immensely popular. Indeed, almost 1,000,000 students have learned about social psychology from this text (or from its briefer companion, Exploring Social Psychology) during the past two decades. Needless to say, we are deeply gratified by this widespread, continuing acceptance. As we move into a third decade of writing Social Psychology, though, it seems appropriate to ask what it is about our text that has made it such a long-time favorite—a book that is frequently described as a publishing “classic.” The answer, at least from our point of view, seems clear: as suggested by the title of this Preface, we listen, and listen hard! In other words, we do our very best to obtain the advice and feedback of our colleagues and students, and then make concerted efforts to incorporate this feedback into our text.

The result of trying to be “good listeners,” we believe, is a text that truly represents input from hundreds of talented, helpful persons. In our view, it is this commitment to listening that accounts for the fact that you are now reading the sixth edition, and that writing Social Psychology has become a career-long project for both of us.

Now, permit us to summarize what this process of hard listening told us this time around, and how we have altered the text to take account ofyour input and suggestions. Please note that the changes below were based, in large mea-sure, on the results of a survey to which more than jive hundred social psychologists kindJy responded. It is the combined views of these colleagues (perhaps includ-ing your own) that are reflected in the following pages.
Up-to-Date Content
The sixth edition represents a major shift in content—perhaps the largest overall change in this respect in several editions. Among the most important of these changes are the following:

Inclusion of Three New Chapters A new chapter on intimate relationships (Chapter 7, Close Relationships: Friendship, Love, Intimacy, and Marriage). This chapter describes how relationships form, develop, and then, sometimes, dissolve, and also considers important aspects of love and sexuality.

A new chapter on applications of social psychology in work settings (Chapter 15, Social Psychology in Work Settings: Applications of lts Principles, Methods, and Findings). This chapter describes the many ways in which principles and findings of social psychology contribute to our understanding of important aspects of behavior in work settings.....

A new chapter dealing with several important forms of interpersonal behavior, ranging from helping others on the one hand to conflicting with them on the other (Chapter 9, Working With and Against Others: Prosocial Behavior, Cooperation, and Conflict). Much of the material in this chapter is new, and the discussion of interpersonal conflict is entirely new to this edition.

Coverage of Literally Dozens of New Topics Within chapters, too, a tremen-dous amount of new material has been inserted. Here is a partial listing of some of the new topics covered:
Chapter 1: Theories—Their Potential Dangers in Research / The Multicul-tural Perspective in Social Psychology Chapter 2: The Face-in-the-Crowd Phenomenon / Gait as a Nonverbal Cue / Context Effects in Attribu-tion / Gender Differences in the Self-Serving Bias Chapter 3: Automatic Priming / Counterfactual Thinking and Mental Simulation / Framing and Anchor-ing / Implicit Theories of Stability and Change / Vascular Theory of Emotion / Greatly Expanded Coverage of Affect-Cognition Links / The Self, Self Schemas, Possible Selves / The Self-Reference Effect Chapter 4: Attitude Change and

Age / Cognitive Perspective on Per-suasion / Mood and Persuasion / Dissonance and Responsibility for Negative Outcomes / Leading Ques-tions and Attitude Change Chapter 5: Recategorization and the

Reduction of Prejudice / Ingroup Differentiation and Outgroup Homo-
geneity / Stereotypes and Biased Processing of Social Information / The Role of Expectations in Discrimi-nation against Females / Genetic Similarity Theory: Does Prejudice Have a Biological Basis?

Chapter 6: Propinquity versus Pri-

vacy / The Mum Effect / A Model of Social Skills / Successful and Un-successful “Opening Lines” / The Repulsion Hypothesis / Personality Similarity

Chapter 7: NEW CHAPTER The Nature of Love / Establishing and Maintaining Close Relationships / Troubled Relationships / Sexual Harassment versus Romance in Workplaces / Jealousy

Chapter 8: Sex Differences in the Use

of Influence Tactics / The Need for Individuation and Resistance to Con-formity / Age and the “Foot-in-the-Door” Tactic / The “That’s Not All” Technique / Disobedience to Author-ity and the Demise of Communism in Eastern Europe...

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