Your Business and the Euro + CD

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Издателство:European Communities
ISBN:9282860779 Тегло (гр.): Формат: 140 / 200 Състояние: Мн. добро
Your Business and the Euro + CD. A Strategic Guide

Introduction 7
Part 1
The Challenge of Economic and Monetary Union 9
- Operational challenge 10
- Strategic challenge 11
- Companies located in countries outside EMU 12
Part 2
The Key to Unlocking the Euro 13
2.1. Step 1 - Conduct a Business Impact Assessment:
'How will EMU affect my strategy and operations?' 14
2.2. Step 2 - How to select a euro approach? 15
2.3. Step 3 - How to develop an action plan to implement the
selected approach? 16
2.4. Project management 16
Part 3
Impact Assessment Guide 19
3.1. Impact in the customer domain 19
3.2. Impact in the competitor domain 26
3.3. Impact in the products and services domain 28
3.4. Impact in the supplier domain 31
3.5. Impact in the organisation domain 34
3.6. Impact in the domain of business partners 38
Part 4
Selecting a Euro Approach 41
4.1. How to select an appropriate euro approach 41
4.2. Early adopter 43
4.3. Gradual approach 44
4.4. Late adopter 46
Five Key Points to remember 47
Part 5
Useful contacts 49
- Euro-numbers and Internet sites 49
- Euro Info Centres Network 51

impact of the introduction of the euro on their activities. In doing so, they will therefore be able to identify strategic alternatives and devise an action plan to implement the 'euro-approach' which is best suited to their requirements.

The information contained is based on a study of 35 SMEs representing a broad cross-section of SMEs from all the 15 Member States and all sectors of economic activity. The research was carried out on behalf of the European Commission by Arthur Andersen. It is my hope that all SMEs will find this an invaluable resource as they grasp the opportunities offered by the introduction of the euro.
Member of the Commission responsible for Enterprise Policy

Required configuration:
Pentium 75 MHz or better 16 MB RAM
CD-ROM Drive x2 or better 800x600 resolution with 256 colors Microsoft Internet Explorer 4 Microsoft® Windows® 95 or Windows® NT4
Recommended Configuration:
Pentium 133 MHz or better 32 MB RAM
CD-ROM Drive x4 or better
800x600 resolution with thousands of colors
Microsoft Internet Explorer 4
Microsoft® Windows® 95 or Windows® NT4
Insert the CD-ROM into your CD-ROM Drive. The application should start automatically.
If the application does not start you must run the « start.exe » program located on the CD-ROM.
On the welcome window which appears:
- click the « Start » button to view the application WITHOUT access to the Interactive Questionnaire;
- click the « Install » button to install the viewer program and gain access to the Intelligent Questionnaire;
- follow the instructions given on the screen.
European Commission
Your business and the euro — a strategic guide Luxembourg: Office for Official Publications of the European Communities
1999 _ 52 pp. — 14.8 x 21 cm ISBN 92-828-6077-9

Забележка: Здраво книжно тяло, без забележки в текста + CD.
о2. БЗ. Your-Business-and-the-Euro-CD
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